8.24.2010

Bauhaus aesthetic praise

Bauhaus style of design for the industrial look of the basic requirements, such as rational, abstract, geometric lines of the United States and so have had in the 1930s and 1960s affected people in Europe watch deep. The tab for the 21st century people, these principles still apply.

By the Mies van der Rohe that "less is more" is the Bauhaus style of the best comments. This stems from the German city of Weimar, minimalist art style, in a very long time been regarded as a classic of modernism. The Bauhaus style, look for product design, the basic requirements of industrialization, such as the rational, abstract, geometric lines of the United States has so for a long period of time also affected the Swiss and German people watch the two places. Swiss watch brand Movado in 1947 invited the Bauhaus artists Nathan George Horwitt designed not see through a dial any number, only 12 positions with a dot of simple watches. The single dot dial design of the founding models based watches, in just 10 years after the Museum of Modern Art in New York was represented by more than 20 well-known as a permanent collection of the museum collection. Meanwhile, the watches have also been the most concise history of the watch section of the reputation watch and waves to the influence of the Bauhaus style spread to the world.

Over time to the 1960s, to Glashutte Original, Junghans, Stowa watch brand, led by Germany followed by the Bauhaus school of design developed modernist tradition, to complete a number of stainless steel, restrained style of the classic watches. It is particularly worth mentioning is that, Junghans was invited to the Bauhaus school of the youngest master Max Bill designed a series of characters to simplify the watch and clock. Max Bill has been the principle that artistic creation should be in a certain mathematical law under the creative principle in order to ensure predicwatch handling. In addition to Junghans, another had started cross-border cooperation with Max Bill's watch brand was founded in 1909 and the end of the German Grasu Nomos. Since its inception, Nomos on strict compliance with the Bauhaus design philosophy, so in the course of their development all the watches are manufactured using a small amount of line as decoration, unusual simplicity.

Watch for the 21st century people, the Bauhaus aesthetic values, such as the realization of the unity of art and technology to design the starting point for people-centered, rational and scientific thinking instead of artistic self-expression and romanticism, etc., still apply at present. But what should be made simpler or more complicated watch, has become a very contradictory and difficult task. May be due to a large complex in recent years, functional watch popular reason, dial design clear, simple aesthetic experience that brings people watch less and less work, but with strange strange form of time display, but more and more more. But in any case, the "minimalist" and "complex" two camps, the final paragraph to be the classic watch design must take into account the level of high-quality watchmaking designed with the focus on the future driving force behind the times. This is the tabulation of people and designers are most concerned about.


Nomos Tangomat Norma series watch
Nomos watch later in the 1940s by the Bauhaus style of design has profound impact, and Max Bill, Roland K. Schwertner and other designers have joined to make the brand quickly established his own unique style of straight-line shape, and issued a "tangent" classic series. This year, Nomos to its several series Tangente, Tetra and Tangomat, were added to the new Norma watches, these watches from the past shape the German residential basement or storage room on the wall of the water meter, electric meter, gas meter. If the sun, closer inspection of these watches, we will find that they can not cover all containing the rigorous design aesthetic of precision. And Norma term, Chiang Kai-shek in Latin stands for "law" and "norms."


IWC Portuguese
IWC Portuguese Portugal today's evergreen series of watches was born in the Art Deco style and the Bauhaus in the 1930s to undertake the turn. The family watch the main attractions is that the use of the super-dial equipped with high precision pocket watch movement. At design time, then watch people with reference to the faces of navigation equipment for the watch which bring simple, rational and rigorous as the machine-like style. It is worth mentioning that the Bauhaus style in the 1960s heyday of the design used in watches, IWC Portuguese watch has become the most popular watches. In 2010, IWC has in the original basis for the Portugal series adds several new products with novel style, such as sailing elite Chronograph watch, manual wind watch and watch and so superior complex.


Girard-Perregaux 1966
As early as 1966, Girard-Perregaux launched the image of a symbol of style and elegant watch top factory technical level of the classic series watch Observatory. The series was later awarded the Neuchatel Observatory Centenary Prize notoriously presented. In four years, Girard-Perregaux watches this classic 1966 series is named, and new products each year, from different perspectives to their new interpretation. This year, Girard-Perregaux a rare metal palladium to bring the series full calendar limited and small three-pin watches, fine and delicate style and precision and reliable functions complement each other, highlights the new work hours by the aesthetic value.


Georg Jensen Koppel Chronograph Cooper
Famous Danish designer Henning Koppel in 1978, a breakthrough instead of focusing on the "point-like scale," replaced the traditional Arabic timing method, to create a very avant-garde style, but also with Scandinavian minimalist design of the watches. This watch reflects the bold simple models, sophisticated and practical design principles, while Georg Jensen watch brings a high degree of concern. This year, Georg Jensen Koppel special on Cooper classic watch extension, launched a large surface models, in continuing to maintain the original low-key elegance of classic temperament while also giving the wearer cool calm and mature atmosphere.

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