Basel Watch Fair in recent years on the wings could see a huge flying horse in the "orange palace" before the wings To fly - Ma, orange, these are all silent in the passing out a message: This is love Mashi.
In fact, as part of the Hermes Group, Hermes watches has also inherited the tradition and quality brand, but also develop its consistently low-key style: no voice, there is not much advertising and promotion, not like stars and celebrities involved.
This year on August 27, Hermes watches in Beijing for the first time introduced to the world classic new Clipper series Clipper -44 mm titanium case watch. Conference is still no star but everyone enjoyed the star treatment as in the decorated style of the cabin filled with marine, and the "captain", "seaman" to experience a different life at sea, to meet this source of inspiration sea in the 19th century the arrival of large sailing watch.
It is not from Paris, Switzerland!
Hermes watches and Swiss lasting bonds of 20 years can be traced back to the 20th century.
Hermes watches can be traced in history show that in 1912 the third generation of family transmission of the Emir's daughter, Jacqueline photographs, the wrist watch worn with a leather strap on the family's leather business has been benefit to this little girl. At that time we have no way of telling whether the Emir have seen the opportunities, but the Hermes in the Interpretation of the time this picture, indeed referred to "(this picture) indicates that the (form) a combination of the future." Thus, the first horse with a known brand in Europe, in the last century began to set foot in 20 years to watch, in 1927 launched the first integration of the traditional characteristics of the watch.
Emir keen on art very far-reaching impact on Hermes, his product line not only to enrich Hermes, Hermes is also designed to be more biased in favor of art, the atmosphere in the horse rugged character with another derivative out of the French romance and art. Hermes watches also affected the design, the arts tend to become increasingly prominent.
With the Kelly bag became popular in the world, Hermes watches it as the inspiration, in 1975 designed the handbags inspired by Kelly Kelly watch the lock button, which can get a glimpse between Hermes watches and Hermes close contact.
Hermes watches real "explosion" from the fifth generation descendant of the family to Luyidima. In 1978 he took over the Hermes family, large rudder, and in this year, the Hermes watch the exclusive production of the first workshop on the establishment, Hermes watches has been able to complete their individual watches produced. Ten years later, Hermes watches Biel's new base at the completion of this building that year by the Paris eria & Coupel's architect Francis's design, akin to Hermes Pound area studio in France, emphasizing the brand of French extraction.
When all the hardware have been ready, Hermes in this century ushered in a "golden era." After three years of negotiations, in 2003, Hermes and Switzerland formally known movements and parts producers reached Vaucher Manufacture Fleurier movement and style with the introduction of Dressage watch. This time by the staff assembled the extraordinary design, the installation of the extremely precise Hermes H1928 movement, and coupled with the unique "H" logo modified design for the Hermes return to the previous "appearance School" watch Appreciation We have no way of discerning home.
Since then, the configuration of the Hermes H1929 movement, together with the Dressage phase of the moon back watch the calendar, and date automatically on the chain accompanied by a simple mechanical movement of the Cape Cod 1928 Watch have published. December 2008, officially became a senior watches Hermes watches Foundation (Fondation de la Haute Horlogerie) members, which marked the high watchmaking skills and quality has been recognized industry authority.
"Our focus is the quality of the watch, and passed out a way of life." Hermes says the head of watches and clocks. Further speaking, this may be the pursuit of quality, is not headquartered in Paris, Hermes watches in Switzerland because - if it shows "Swiss made" professional.
Low profile is the most perfect
Many people Hermes scarves are very deep impression, but do not know Hermes watch is actually more than the birth of world-renowned Hermes scarf earlier. Since its birth, Hermes watches on keeping a low profile while passing the "designed not only for fashion, more importantly, designed for the classic and heritage" concept.
Nearly eight years late designer Henri d'Origny 52 years working for the Hermes, a total of over 40 scarf designs, more than 1000 tie, and variety of handbags, belts and other accessories, but he was most proud of is from 1978 Since for the Hermes watch watch designed 20 models.
The big man with graying hair designer, always like the back of the hand when taking pictures at the back, people do not see him in the end there is not wearing a watch, could not make him wear the Which watch in the end. Only in reference to the design of the watches himself when he made no secret of which only feeling of pride - "Even a few decades ago the design of the watches, the same is still popular today, without seem out of date!" Indeed, with than those who mostly have sunk bottom of the scarves and neckties, Henri could still see his design in people's hands the watch, sometimes only a cursory look, but also allow the old designer feel satisfied.
"I do not believe that the Loch Ness monster, but I believe a good watch to inheritance." Claiming the upper hand of Henri rationalism are assured the value of a good watch.
Hermes watch low-key watch can be also believe in his plan to "inheritance" of the list, compared to those who like to use celebrity endorsements of the watch brand, Hermes watches voice only horse.
Clipper watch in this year's new market before the launch of the new season, Hermes watches the ad, the picture among the leading horse is unchanged, standing at the bow of boat, facing the sea, handsome - "This is a way of life, Hermes lifestyle, "said head of Hermes watches.
Clearly, this freedom, self-confidence, natural way of life, compared to any star, no doubt become more global and long and seductive.
No comments:
Post a Comment