"Swatch sir" without Regrets Curtain Call

Fashion Watch News Report:June 28, 2010, the Swiss Swatch Group, Nicolas Hayek, founder and chairman died of heart attack, died at 82 years old. The pleasure to work as stating that he "never worked," the old man eventually fell to his desk. Do not do unnecessary things, he must have no time to enumerate his lifetime his life, because it really takes up too much valuable time. He left the world far more than just fashionable lightweight plastic case Swiss quartz watch and the "two seats, a case of beer," the Smart mini-car, and his Swiss watch industry made the magic back to life, but also throughout the banking, automotive, new energy and other fields.

Nicholas G · Hayek

Swiss watch industry began 500 years ago, and the reason why until today, there are still people willing to pay big bucks for a marked "Swiss made" watches, Nicholas G · Hayek denied.

June 28, 2010, Monday, called "time robbers" Nicolas Hayek heart attack, fell on his desk, at the age of 82 years. Although the short notice, but perhaps the most perfect curtain call tycoon watches way: simply to leave, eliminating the red tape of the greeting, is in line with the old gentleman, "do not do unnecessary things" philosophy of life. Moreover, where there will be more than this his favorite of the group bid farewell to the President's Office a better site?

Hayek has written a book, the book is the beginning of the first sentence: "I have never worked." People's eyes, and he is regarded as pleasure, "I enjoy every minute of it." Hayek always tell people.

Bill in his office in Switzerland Swatch Group headquarters, enough to have a public swimming pool so big, "never work" Hayek, to be on here every day ten hours, "a day to get up 8 to 14 hours of fun. " "Entrepreneurs are not businessmen, not the manager, not the Harvard Business School's MBA," Hayek said, "Entrepreneurs are artists, even if an older person is also still dreaming." In his office, often placed Lamartine, De Miao race, Victor Hugo and others, books, and Donald Duck cartoons - which are his source of inspiration.

2010 "Forbes" magazine Fortune standings, "artist" Hayek ranked 232, 3.9 billion of assets. Swatch Group is the world's largest watch group, has 24,000 employees, its 19 brands, with offices in 37 countries, more than 500 independent stores, 2009 sales to reach 50 billion Swiss francs - which is Harge grams of death, the assets left for the world.

"Mr. Swatch"

Hayek was born in Lebanon in 1928, moved to Switzerland with his parents at age 7. In 1979, he has founded his own company "Hayek Engineering AG", which is a successful business consulting company, but when he does not know that in the near future, his name will be Swiss watch Yongyuan together.

One day, a Swiss banker friend found him and asked if he could buy SSIH Japan and ASUAG (Swiss watches were the two largest groups, each other competitors) to do a summary report. At that time, the Swiss mechanical watch industry was hit by Japanese quartz watch, Swiss watch industry also felt hopeless, high labor costs so that they can not compete with the Japanese.

Hayek was very angry. He knew that if the Swiss watch movement lost its manufacturing and parts plants ETA and Nivarox-FAR (SSIH and ASUAG its watch parts manufacturer), then the industry's infrastructure will all fall into the hands of competitors, also means Watches of Switzerland century culture and pride to an end. "People are buying Swiss watch, bought the Swiss culture is that people hear all about Switzerland: Our mountain hut, our fields, our mountains."

Hayek introduced the merger plan ASUAG and SSIH and eye for an eye a man as body, decided to produce cheap quartz watches to fight Japan. He was very convincing, the bank he founded appointed steering committee responsible for organizing the merger. Two ETA's engineers have developed a only 51 parts quartz watches (Japanese quartz watch has 151 components), the use of automated production lines in the local production, will be able to sell 50 U.S. dollars.

In 1982, the colorful, fashionable styles, light and thin plastic case Swiss quartz watch with great success. It was named "Swatch", originally of leather, fabric small sample, but also a "Swiss Watch" (Swiss watches) the abbreviation, can be described as very clever. The year 1983, Swatch sold 1.1 million, this figure increased to 1,200 to 1986 million. Franz X. Sprecher, Swatch's first marketing head, said: "Swatch accomplished two things, one can prove that at the low end Swiss watches to compete with Japan, and the other is to watch into a fashion accessory." New York Pratt Institute of Art and Design professor BruceHannah said: "Swatch ago, when people watch and read is the time and sign for them, watch a timing device, and status symbol. Swatch, people began to watch the shape concerns."

In 1985, Hayek with 1.5 billion Swiss francs (equivalent to $ 610,000,000 at the time) won the Group a controlling interest in cash, the company has also been named SMH (Swiss Corporation for Microelectronics Watch Group.) Media began calling him "save the Swiss watch industry people," the manufacture of mechanical watches also began to recover, mainly because the factory parts and Nivarox-FAR ETA gradually out of the shadows, and began large-scale production of some parts.

Swiss watches have feelings

In the "sustainable" before the word is widely used, Hayek had to implement the spirit of sustainable life and his career was.

In 2002, Hayek published a shock to the industry's decision, he gave all the ETA factory wrote a letter to customers, claiming that by 2006, ETA will no longer be the Swatch Group companies outside the movement. Switzerland, the largest local newspaper front page headline, "Hayek: God or the devil? "Hayek has his explanation," those who watch brand to buy our movement, then the money invested in advertising, claimed to be 'best', they are not in the manufacture of watches and clocks, and I want to do is to force In this line with everyone to really participate in watchmaking. "but this does not affect the Group's sales in it? "Yes," Hayek said, "3-400000000 Swiss francs, the total sales of the seven to eight percent." Hayek think this loss is nothing.

Following consultations, the deadline was postponed to the end of 2010, now has half years, but the Swiss watch industry does not seem to verge of collapse, many brands as Hayek expected to begin the development of self-movement, more people are employed, watches and clocks knowledge cycle made up the whole network of senior Swiss watch industry is more robust than in the past.

But the only movement is not enough. Hayek claimed that they are applying for permission before his death, so that Swatch Group can not provide to any person any watch parts. He wants to improve the watch industry, barriers to entry, "I is for the Swiss watch industry only do so if the industry did not rush to watch some of the vision, no feelings, just want to create watchs exchanging money people, and that together we will be finished sooner or later. "In Hayek's efforts, including Rolex, Parma, including Johnny and Lange brands are beginning independent research escapement and spring.

The most trusted person

Hayek did not know prior to his death have the chance to look back on my life, this is really take a long time, even if the clock associated with the removal of that section, a long enough list of the column.

He has developed a new Swiss banking law, regulate the banking industry. He said, "They said that if the Swiss banks than anyone specification, then everyone to live in, this is nonsense." He wrote to all parties, explaining that without this law, banks on every 5 to 10 years will crash again. Final adoption of the law, Hayek returned to his office, oh, no, "studio."

In addition, he has also recommended that the World Bank to support South Korea's industrial building, to help China build steel mills and auto plants, he was the United Kingdom, Brazil, the United States, France and Germany, provide business advice to help them create a lot of new industries. In Europe alone, he has created 25 million jobs.

Hayek from Swatch Group's business is not limited to the watch area. Now Mercedes-Benz Smart car was originally owned by investment in research and development of Hayek. Later, he and a number of investors together to set up a Belenos clean energy company focused on developing solar, wind, hydrogen and other Hollywood star George Clooney is also a shareholder. Clooney said: "I never participated in such a board of directors, CEO actually will examine how much time is spent on people-oriented. To have such a friend of Hayek, I am very proud of." Many people have tried the development and promotion of clean energy, many people have failed, but when Hayek speaker, people are willing to follow him. In a national survey, Hayek was selected as the most trusted eyes of the Swiss people.

Unfinished dream

Hayek's life with a lot of people think the rich and famous big difference. He only married once, accompanied by his wife Marian have been six years, they lived 19 miles away from the Meisterschwanden Zurich lake valley, where Marian built a 2.5-acre public playground. "There was quiet, the only sound heard is birds and the laughter of children playing."

Hayek between home and work place 97 km distance, but he did not the driver, but it is your drive to work, his whole family were also asked to do so. Because he felt that hiring the driver is not a democratic symbol. He often did not openly accuse other Swiss entrepreneurs entrepreneurship, not to contribute to society.

In 2008, the "artist" Hayek, 80 years old, media coverage, trouble him cruelly. Man of his low-key celebrations at heart hate them, "do not do unnecessary things," is his philosophy of life. The opening ceremony, celebration, Medal of Honor ... ... he rarely attended. "I have plenty of time," Hayek asked how he had arranged so that the time to answer the reporter. "I do not attend cocktail parties, the driving time to call, so I always have time to do some good."

Hayek's dream is to create a charge that can travel 500-700 kilometers of solar powered cars, clean energy automobile industry to establish in Switzerland. He said, "Our advantages are many, first of all we have a solid asset. Second, we did not find fault with the government oil company. Third, we do not have the automotive industry, there would be no one out, we've done so much money of engine. In addition, we have sufficient scientific and technological strength. "

Today time runs out, I believe that Hayek does not feel too bad, he is more than most people know how time is going on, and his dream, there are always people to succeed.

"Mr.Swatch" said: "Schools, community and the people we lost the wonderful things that the ability of a variety of fantasy. You have to encourage people to overcome such obstacles around, so they believe they still have the ability to create."

"Life is the only thing you can not beat death and taxes. Every time someone said to me something 'impossible', I regarded it became possible."

"I want to tell young people, please do not sit in front of the computer, play the stock market can rely on to make money from that, you do not create wealth and did nothing. You should become an entrepreneur, creating new ideas and products, new jobs and wealth. young people, this is what you can do for the next best thing. "" I do not attend cocktail parties, cocktail party who knows that people only do not know how to listen. "

"I refuse to go to the Davos Forum, the discussion because they are light, no results."

"In Switzerland, you will not easily criticize banks, but I always do that. I do not need them. 1957 was my first and last time to borrow money from banks or anyone else. I do not want them to control."

"I consider the earth as a spaceship, which regards itself as the passengers on this ship, so if someone wants to poke a hole in the spacecraft, wanted to destroy him, then I will jump out to stop it. This is my life doing. issue is resolved, I went back to seat to sit, I do not want the captain. "

"I am a very ordinary man, my family is an ordinary family. Even the" Forbes "They put me on the rich standings, we have no planes. We have no drivers, no luxury bus, Christmas section does not fly to Paris shopping. We must definitely on the ordinary people. "


Article Source: http://www.vogue-element.com


Relate Article: Archive for the ‘Seiko’ Category