Revival of mechanical watchmaking legend Omega

In the past two and a half centuries, has never been on the mechanical watch the "heart" - escapement been significant improvements. The inventor and master clocks, Dr. George Daniel invented in the 1980s, and was carried forward Omega coaxial escapement is an exception.

Mechanical watch escapement is the heart, it makes the pendulum swing round to continue. The Omega coaxial escapement device reduces the energy transfer to the friction between the other components, the basic movement to remove the need for maintenance, the most important is to ensure the accuracy of the watch to maintain a very high long-term stability sex.

Early 80s of last century, inventors and master clocks, Dr. George Daniel (Dr.George Daniels) invented a clever new design of escapement. This coaxial escapement was only to be installed in the independent inventor's prototype-like table. In the past two and a half centuries, almost no division of the mechanical watch watch the "heart" - escapement been significant improvements. Daniel's desire to have all table fans are the results of this revolutionary invention.

Omega is the only recognized coaxial escapement future potential of the brand, and set up a task force to its industrial production. In 1999, Omega introduced the system equipped with a coaxial escapement movement of 2500, much concern about the mechanical watch industry. Watch movement in the Omega coaxial escapement device system is two and a half centuries of the first great new application performance escapement, and this system can reduce the escapement and the friction between components energy consumption, and with no card balance wheel hairspring degree to maintain the accuracy of the movement operation time and stability, so watch almost no lubrication. Is, the carrying coaxial escapement Omega 2500 movement has become a 20th century invention of mechanical watches, one of the important sector.

In short, mechanical watch escapement is the heart, it makes the watch of conditioning - to sustain swinging pendulum wheel. The Omega coaxial escapement device reduces the energy transfer to the friction between the other components, the basic movement to remove the need for maintenance, the most important is to ensure the accuracy of the watch to maintain a very high long-term stability sex. Therefore, Daniel George, also known as Omega coaxial escapement is the second in the 18th century Tuomasimu (Thomas Mudge) leveraged escapement invented since the first two and a half century of practical new type of escapement.

Omega coaxial movement in the first decade after its launch, the brand will enjoy this extraordinary area in the tab position of the escapement device successfully applied to every watch line into. After Omega produced the new mechanical watch every one will be equipped with this technology. In recent years, Omega is still continuing improvement of this technology and its upgrading to a new level. In 2005, Omega introduced the 3313 series coaxial movement time, however, good news is most people born after two years. In 2007, Omega with coaxial escapement grand launch of the 8500 movement system, called Omega coaxial escapement technological innovation a key step on the road. This is the first time around Omega coaxial escapement device designed for the entire movement, and the 202 components are for each of the new movement designed by Omega and produced. At the same time, Omega on the movement of the production process is optimized to meet production needs. This is also a strong declaration of its self-produced movement Omega named after the company's return in the brand origin.

In fact, the "Omega," the brand name comes from its own 1890 production of a named "Omega" of the serial production of movement. Coaxial Omega 8500 Omega marks the birth of the movement to re-return to design and produce unique movement of the Swiss watch manufacturer list. Meanwhile, the coaxial movement was also seen as a model of the eternal movement, as the world's great masterpieces made mechanical watch.

In 2008, Omega watches designed specifically for the small coaxial movement 8520/8521 debut, and was used for the new Aqua Terra Lady series. This will prove to the world of this pinnacle of the escapement, the 30 mm camera body can still function perfectly. In the same year, Omega has taken to promote the industry's top production mechanical watch made another solid steps: introduction of a complex function with instantaneous jump calendar, configuration Si14 silicon hairspring balance wheel of the 8601/8611 coaxial movement. You know, using 8601/8611 coaxial movement of the Omega watch, only on March 1 of each year to conduct a manual adjustment can be, the calendar shows the rapid change in the night time, the last day of each month to the first day of next month The jump is almost impossible to detect with the naked eye.

Is still a long way to explore the endless, Omega's technical improvements will be sustained. Brand plans to 8500 based movement, gradually replace the previously used various types of movement, and as a series of standards for future movement. Began 10 years ago, technological innovation will continue, while the coaxial escapement device inventor, George Daniel's prophecy master watch - "coaxial escapement in the 21st century will be people who continue to maintain the mechanical wrist Table of passion ", which is being achieved.

Heroes Kingdoms: Rolex VS Omega

Heroes Kingdoms: Rolex VS Omega

Hero brands often represent a positive success, to stimulate the consumer to achieve their own goals and make a difference. Design from the brand positioning and marketing strategy, the hero of Rolex and Omega are indeed representative of the brand.

"Smart showed off that the United Kingdom, extraordinary courage and boldness that of male." As the ancient myth of the most important subject, the hero at different times, under different cultural connotation of the rich and multifaceted. Heracles in Greek mythology, the hero type shows all-powerful, without ethical constraint of bravery, but in ancient China, the righteous spirit of the virtuous hero is an adorable object. Hero brands often represent a positive success, to stimulate the consumer to achieve their own goals and make a difference. Hero archetype is not brand opponents to fear war, they start probably by the challenger stance Sharu market, was able to continued success and progress is constantly targeting new competitors, initiated and challenge.

Design from the brand positioning and marketing strategy, the hero of Rolex and Omega are indeed representative of the brand. Both the waterproof and dustproof, durable and accurate performance of outstanding aspects of its exquisite design to help people go beyond the limit to overcome the difficulties. Rolex in the early years, "Wear a Rolex" (wearing a Rolex) advertising campaign to build a race car fan either, ski mountaineering or rescue fire fighting, can be found in the battlefield of the Rolex image, it Rolex erected in the minds of consumers and activists, adventurers, warriors and positive association between. Omega nor. From the Los Angeles Summer Olympic Games begin, it has been the official timer to assume the important task of the Olympic Games, only two lost to the Japanese brand SEIKO. Neil 1969. Armstrong (Neil Alden Armstrong) wearing the Omega on the moon, Omega jumped as much attention to the "Tide" brand one. Can be said that Omega sports arena as the winner, and constantly refresh the people define success.

The two heroes also have a brand Swiss origin has been peaceful for the past while Omega Rolex launched in recent years to challenge the hero ignited a battle between. Omega, Swatch Group CEO Nick belongs. Hayek (Nick Hayek Jr.) Four years ago, said: "Our ambition is stark: we want an equal footing with the Rolex, and three to four years over it." But watch the battlefield smoke, Omega this a newcomer to shake the old king Rolex, easier said than done? The late 70s of last century, when Japanese quartz watch rampant the world, the traditional Swiss watch industry had been hit, Omega and Rolex have devastated, the two different coping strategies to enable them to embark on a completely different way - - Omega will compete for the target replaced the Japanese brand, focusing on manufacturing quartz watches and mechanical watches; but Rolex watches shift the positioning for the jewelry, to high-end market. Facts have proved that Rolex made the right choice, but Omega is lost in the starting line. Thus, Omega decided to fight a brand marketing strategy, turnaround, familiar with the characteristics of the hero archetype and the brand connotation to shrinking the gap with competitors.

Desire to defeat the ambitions of Omega Rolex 007 movies in its sponsorship of the fully exposed, consumers almost forgot the most true Bond Rolex watches should not Omega. The past 30 years, as Rolex became popular in the market, fashion designer Lindy Hemming that Rolex watches have been unable to take the role of 007 Queen decided to choose Omega. Omega challenger appears to have been able to pose with "Golden Eye" and jumped more than 007 movies, unstoppable, not only because Rolex has been "a hero fade", then no longer fighting, but also from the strong Omega The challenge will, is willing to sponsor 007 smashed into the heavily movies. In the film, the actor must constantly watch as a secret weapon to every student - from cutting steel plate, detonating devices, injection wire, to pull co-star clothes metal zipper, all-powerful, a symbol of the heroic features of these amazing courage rose to the challenge of the spirit, Omega products along with the indestructible "tough guy" image painted on the equal sign.

Prototype of the brand is not only a hero to take the initiative to seek external opponent, time evolution is also force them to be good to themselves as rivals, and constantly self-transcendence. In the popular culture of the times, the hero of intent has been weakened, the traditional strength-based heroes are deconstructed, a variety of successful people, celebrities, stars began to play a heroic role, some ordinary people are moving because of its unusual sequence of moves into a hero. Hero brand is also facing stress from the original power of the outstanding success, from low-level trafficking Brave move to a higher level of demand in the heroic courage and spirit of the changes.

With the Omega function from the stress of high quality luxury fashion watch brand to brand development, marketing strategy, it began to use celebrities and successful people as heroes endorsement, delivered excellent, persistence, achievement, elegant brand value. If started from 1995 Omega "My Choice" advertising campaign, take the John F. Kennedy, Zhang Ziyi, Cindy. Crawford, Nicole. Kidman, George. Clooney and other political celebrities and stars as its brand ambassador facing page, below; the contrary, although the selection of Rolex's distinguished sports and the arts make endorsements, such as Lang Lang, Yundi Li, Roger Federer and others, but these were apparently more low-key places more emphasis on personalities and temperament.

The inner spirit of the Brave-type external type hero hero hero to replace only one aspect of the brand against the same time, rigid male female hero hero faces a "strong words." With the rise of women's liberation movement and the awakening consciousness of gender equality, full of masculine hero is no longer limited to men, women heroes began to extend meaning, "Heroine" entered the era of the mainstream narrative of the main sequence. Some brands by passing out "is not only men can be a hero, women can" broaden the target consumer information, advertising and cultural subversion of the heroic male stereotype. Omega in 2002, sponsored by the movie "So Close", the beautiful wit, skill extraordinary heroine wearing a brave fight Omega products to show Charlie's Angels and to build the charm of rigid-flexible; Rolex in the last year "to a particular moment in life" The theme of advertising clear shot of "Heroine" image of women were different in the English Channel, Everest, supersonic aircraft, and Antarctica before the look of the land of adventure firm, resolute and fearless penetrate the brand attitude.

Whether the threat of competition from the outside or the self, the hero used to form the most arrogant of all the danger of destruction are hidden. In the Asian market, more and more of their fashion Omega, innovative features and well-received, and Rolex been young people as "antique watch brands." Especially in the current spending by the financial crisis and weak countries, Rolex significant loss of market share, while the Omega was able to dominate the Asian market. While Nick. Hayek, he boasted that year under the sea is only half realized - is still only ranked outside the top 150 global brands to go beyond Omega Rolex retaining its position within the top 100 things not overnight - - but the latter has been on pins and needles. Only address the existence of an adversary, the hero will shine a strong fighting spirit, brilliant war hero has a chance to spread the legend of the immortal hero.

Omega Seamaster sale 38 one day

"Rolex worth more than 20 million in just one day's gold watch will sell two, Omega is the highest in 38 watchs a day, over 100 million." Adjustment re-appeared just this year, an area of more than 1000 square meters in Hangzhou House watches museum, although the international economic situation has been weak, we have concerns for the future, but still compared to same period last year, more than 10% of sales growth. Meanwhile, the major watches the past six months have also mobilized in Hangzhou, shop tour, also gave in the past few rare models show good.

Hangzhou, the consumers in recent years with the gradual maturing of Hangzhou watch brand structure changes, such as Yu-ship, Yakedeluo brands such as presence, get people Tong, general manager of Hangzhou Building Shopping Center Strong words, also means that consumer from Rolex and Omega watches, represented the second stage over to the third stage of personalized.

Shop occupying the most important

Good marketing is the right way

Today, TAG Heuer luxury mobile phones with Swiss MERIDIIST settled first new concept store in Hangzhou Tower, which is currently in China, except Hoya store only one set of other watches, mobile phones and spectacles shop in one store . TAG Heuer Classic calera series of road shows will be staged in Hubin Street. In the following lament, "we are late," the buildings to join Manchester United chief executive ships will be one of Asia's four stops on the tour, Hangzhou, German Lange watch are beautiful West Lake side of their home. "Then there will be some brand positioning plans are being discussed, they Hangzhou, China in particular is a promising market, no doubt." Xinyu Watches relevant person in charge explained, "This has a national best-selling Omega shop is proof. "

"This year sales of the first half of Tissot Lady high, breaking the 80,000." Tissot has always been elegant in appearance, this is the first public reference to return sales, Tissot, vice president of China, expressed confidence Yao Zhongwei , and proof of financial crisis in China's strong foundation.

Ming Shite tab section 2, only Hangzhou

Previous paragraph is hard to see the rare and have his face

"This Hampton 8839 series watches are specially designed specifically for the building of Hangzhou, a total of only two." Celebrity Watch in August this year, will bring this rare watches in Hangzhou, the day was guest book, and now the rest only as a display piece displays. The ship also recently to woo the millions of dollars in the global watch a show to bring in Hangzhou.

As Europe and the United States earlier this year, influenced by the financial crisis, the Basel and Geneva in Europe and the United States source reduction, had very little to get the rare Chinese are suddenly abundant up section. "Rolex Green Glass (Lightning pointer) is acollection ofworld watches very promising, but very little supply, this year we went to a piece, but was immediately bought by a mysterious guest. This list price of nearly 6 million, but Hong Kong has Scoop 140 thousand yuan, not basically be regarded as a valuable market conditions. "Shanghai Xinyu relevant responsible person said," Di Tonna is basically a year at most in a single store 12, and now many people have been ranked the team is scheduled for the basic needs of one to two years. "

In the past few days, and a large dial known for Panerai has just sold out of a left-handed watch, the price of 6 million per piece of the watch models are more than 100,000 yuan in Hong Kong Scoop. This special section in Hangzhou, the frequency will be higher.

Early in October will debut the new image of the product family watch this year in Hangzhou has also done a new plan: to Queen Elizabeth II ascended the throne in 101, when worn overjewelrywatch (the world's smallest mechanical movement) for the first purchase to Hangzhou shop. At the same time in the special section on the watch will be emphasized, such as general stores only the steel section Tourbillon, Hangzhou store will have precious red gold tourbillon. "Now the new 2008 has gradually arrive in Geneva, Hangzhou is also our first choice of one of several cities." Integrated home official said.

Yakedeluo of a watch inspired by the West Lake

Lists Fun Chinese elements

"We are no longer just going to follow the footsteps of watches in recent years more and more able to see them on the market, 'please'." An industry source said. In addition to Vacheron Constantin's mask series, Panerai elements of design in China, many brands to strengthen its ties with China, such as last month in Shanghai issued a new Omega Constellation 2009 Series watch popular actress Zhang Ziyi invited This is also the world famous Omega Ambassador Zhang Ziyi as the first time after the appearance. "Watch for one year only 2000 production Yakedeluo, very high-end, he has a kind of dial dial is Lotus, the total tab is his teacher a few years ago inspired by the West Lake in Hangzhou." Shanghai Xinyu Hangzhou Tower Shop Manager Xiezhi Lan said.

The Mid-Autumn Festival is approaching, watches are also coping with the situation unique to China for this holiday gifts. Such as Audemars Piguet's Millenary Millennium series, a thoughtful moon phase display, reminding you to grasp and loved the moon under the stars Dramas precious moments. Millennium Star series at the same time, there are two dedicated deep night watch, and watch a tribute to the glorious day, very relevant to this topic. "Longines has also recently launched the Heart series PrimaLuna on watch, in this most beautiful season of the year the moon." Longines relevant person in charge explained that "the Arab legend that inspired" Arabian Nights ", by the moon interpretation of the expression of praise for women and elegant, and very clever just to fit this traditional festival in China. "

Building Museum in Hangzhou watches for this year's adjustments to structure more clearly. "With the introduction of Panerai, and other high-end real character watch when force, especially in materials and design features of the buildings on the very after the ship and Yakedeluo also indicates a gradual diversion of Hangzhou segments." Xie Zhilan said "There will buy three guests a watch, such as more than 160 million Tourbillon, and two were more than 20 million leisure paragraph form, they have a lot of collections, the watch will gradually deepen the understanding of the demand will diversification. "

Sailing time a new domain

Sailing with the timing of the origin can be traced back to the old Age of Discovery. In the late 18th and early 19th century, began the process of industrialization of the western world immersed in the "wind and waves, to break new ground," the upsurge of the Britons at a time when many scientists and watch it through the efforts of artisans, first precision watchmaking technology play to the area with ocean sailing. Now, watch as an important branch of navigation, sailing watch because of its deep historical background and a wealth of detail design, continue to be explorers and watch fans worldwide attention.

Navigation timer

Since ancient times, mysterious ocean will be in its unfathomable charm, attracting many Western explorers eyes. Across the ocean, arrived at the other side of the process, the timer is essential navigation equipment. In recent years, many Swiss watch brands have launched a high-level to high-end movement with a waterproof, earthquake, time, speed, etc., functional navigational watch, and in this "hydrophilic" fever effect, the sailing watch watch as an important branch of navigation, has made no small breakthrough.

Compared to general navigation watch, the watch's precision superior sailing. The vast majority of water sports is concerned, a waterproof watch 100 meters usually meet the requirements, but provide professional sailing watch it at least 200 meters above the water resistance, and with record last time, moon phases, tides additional features such as drop. Benefit from the biennial General Cup (Admiral's Cup) and four years of the America's Cup (American Cup) Regatta, Corum, Panerai, Audemars Piguet, Girard Perregaux and other closely related with the professional sailing also will watch brand name Barghouti. In fact, Corum is the first designed for the sailing of the brand watches, brand's first Memorial Cup watch General was born in 1981, but after that, Audemars Piguet, Panerai, Girard Perregaux, Omega, Rolex, Hublot, etc. Brands have to enter the yacht racing, and get terrific. Even the watchs and fashion jewelry watch famous Bulgari, Hermes, in 2009 and 2010 were also introduced sailing watch.

It is worth mentioning that, Panerai America's Cup as a long-term sponsors, in the maintenance and transmission of classical sailing has made considerable efforts. Royal Maritime Club, according to categories defined in sailing, built before 1950 are classified as classic sailing yacht, built between 1950 to 1975 is a classic sailing yacht, and sailing ships built after 1975 is a modern yacht. Among them, around the classic boat race held is particularly worth watching. From three years ago, Panerai start against Scotland Fife famous shipyard had made in 1936, two-masted sailing Bermuda Eilean the recovery plan. Perseverance and hard work in the brand, the classic sailing ship finally back its past glory, and will ride the waves and lines around the world, I believe the news that sailing enthusiasts hearts with enthusiasm.

Audemars Piguet Royal Oak Offshore

Audemars Piguet and sailing fates got tied in 1985. Fleet of brand sponsorship at UBS Ruishi Fan participate Whitbread Trophy Regatta, starting in 2001, with the Alinghi sailing team has formed a long-term partnership to jointly compete for the America's Cup-winning. Usher in the Royal Oak Offshore line, when the thirtieth anniversary, Audemars Piguet Alinghi special commemorative completed a watch, as the brand for many years with the Alinghi sailing team co-witness. In this year, Royal Oak Offshore Series Adds new force, ushering in a variety of timeless elegance, superior fashion watch over the black and white color.

Panerai Luminor 1950

Last year, Panerai has launched the "Classic Yacht Challenge," Special section - Luminor 1950 Regatta Rattrapante needle 44 mm double recovery time classic sailing watch, to mark the brand's deep bond with the ocean in the world. In this year's Geneva show on the watch, Panerai Luminor series once again to bring the Luminor Marina 1950 44 毫米 the 3rd power watches. It has excellent durability and waterproof performance, easy sailing fans in the swing of the ship who obtain precise timing, speed data.

Rolex Yacht-Master II

Most industry experts have recognized Rolex watches and Omega watches are waterproof to promote the two pioneers, the Rolex founder Hans Wilsdorf is developing the first waterproof watch, and who won the popular acclaim of the tab. Rolex's Yacht-Master Series three years ago ushered in the second paragraph on behalf of, and the series just is "sailing across the Atlantic Challenge" with the list specified. Compared with the founder type, the second paragraph on behalf of the design closer to the professional requirements Regatta, which started with 10-minute countdown to the system, two-way rotating outer ring, three spikes hard lock crown and Oyster bracelet, enough to meet any athletes at sea The stringent requirements.

Omega Ploprof 1200m

In the famous navigator, Captain Peter Blake of New Zealand sailing team the invitation, Omega in 1995 became America's Cup sponsors, and in 2005, the brand has also helped women's single sailor Ellen MacArthur completed a voyage around the world, At the same time create a new solo round the world sailing success. This year, Omega watches proudly Ploprof new classic style Ploprof 1200 meter coaxial dive watch. Subsection watch with a 8500-type coaxial movement, water depth of 1,200 meters amazing, and the bezel release the safety button, the two style sheet back, mesh-like bracelet and other unique design, which also watch to suit the needs of long-distance sailing.

Compared to general navigation watch, the watch's precision superior sailing. The vast majority of water sports is concerned, a waterproof watch 100 meters usually meet the requirements, but provide professional sailing watch it at least 200 meters above the waterproof performance, with record last time, moon phases, tides additional features such as drop.