Brand Watches Information Report: "New York Times" tells the story of a Spanish watch lovers. Fernandez is the manager of a telecom operator and watch enthusiasts, he used the holiday to the Bahamas tax haven buying a long-awaited watches, Rolex Explorer watch.
Rolex is the awareness of consumers watch one of the highest
Thank exchange rate, and the Bahamas, and no VAT, he can buy this $ 4453 list price than the retail price of his home 21% cheaper.
Mainland China to Hong Kong consumers are probably more love, not only cheaper price, but the exchange rate is also low.
Aftershocks of the economic crisis and anxiety, Rolex watches and other luxury brands are counting the same as Fernandez consumers willing to spend thousands of dollars to buy their products. However, these watches have to face a business problem is much easier to travel and consumers can easily lower the purchase price of products overseas under the premise that they are trying to unify the global price of the product.
It is said that the price of luxury goods in Hong Kong is about to rise, as travel from mainland China who go shopping, maybe not so crazy. Customs tariffs under the provisions of 5000 yuan, contests might really be implemented.
Omega Seamaster Planet Ocean Chronograph watch is 45.5 mm
Almost all manufacturers of international brands in different markets should be the exchange rate and tax system in the efforts. High-end watches and easy long-distance travel, making thousands of miles to buy a watch is a temptation to become.
"This is a very strong liquidity of the market, if there are any differences in price, the watch can be transferred to other places as soon as possible," a watch group chief financial officer, where his Swiss company that sold more than 25,000 last year block watches. "Newspapers may be the price difference is not synchronized, but no one will wait until the next day to buy a newspaper in another country."
Consistent with the price of failure can say "great harm to the brand." Chairman EmmanuelVuille high Bo Fusi said the company is known to create complicated watches, annual production of about 100 watches, the cheapest to 30 million Swiss francs, almost 32 million pre-tax dollars.
"I know for consumers, the ideal situation is in Paris, we spotted a piece of the watch, and then went to Dubai or London to see how the price like." Vuille President said, "But if consumers really in a Some places that sell cheaper form, we will be top-heavy. "
So, the guests always look at mainland China prices Hong Kong, and then decided to buy, or we can also find online purchasing, 1000 yuan even cheaper 也好. This year, the money is not easy, even for people who can afford luxury goods is the same.
Watch industry are increasingly dependent on Asian tourists, especially Chinese consumers. U.S. watch retailer Tourneau JamesSeuss chairman, said his company over the past 18 months, from Japan, Korea, Chinese consumers, especially double-digit profit growth. He said that China's consumers "usually know what they buy." Today, several major cities in Switzerland, the use of Chinese identity and the staff of the watch shop more and more.
Retailers say the watch collectors are also very satisfied with every purchase at the lowest price to the product.
"We rarely investigate the matter to stimulate consumption, instead, we are more concerned about the buyer's market, consumers can travel from the network and frequent price difference to get information." Retailer Asprey says.
This change not only in the perception of Chinese buyers who have embodied.
For example, thanks to the relative weakness of the pound, last year, "Asprey sold to consumers, a large number of Swiss watches, which in our history is the first time."
Merchants found that customers are often willing to accept such a situation: Some people will through special channels to get the same price of luxury goods, for example, and vendors have a close friendship relations. However, "If this became a well known fact that the brand will suffer a great blow." He said.
Therefore, the watch company will be more frequent than before the price correction. Of course, there are price cuts price adjustment as in the case of Japan. Japan after the earthquake, consumer downturn, no tourists, no price is not better than everyone. For example, prices for watches of Hong Kong rose to close to mainland China prices. In the past, people love to go to Hong Kong at Lo Wu crossing buy a watch, a watch will be a few thousand dollars or even several million difference.
"If a customer tried to get from other places cheaper, no one will feel comforwatch."
The luxury watch industry, to know the price in Switzerland to deal with differences in production costs may have to calculate many other factors. Switzerland has a high income level, but also a paradise for investors, in the past year, the Swiss franc can be dollars, euros to compete.
January, the world's largest watchmaker Swatch Group, the chairman of a small Hayek severely criticized the "speculators" that is, those who pushed Swiss banks and investment funds. He asked the Swiss National Bank act of interference in the currency devaluation and avoid major Swiss jobs be lost. In this mountainous country, manufacturing in addition to the watch, but also to find out what? Chocolate! But certainly not watch to make money.
However, the watch manufacturers, but very firm, even if other countries have the expertise, brand and market efficiency, the strong Swiss franc is not able to persuade them to products out of Switzerland. And, like other exporters, they use a lot of currency hedging instruments to offset and offset the business generated in the process of price increases.
For now, some brands have frankly stated their chairman's goal is to strengthen price management. They will pretend to be ordinary customers, with his wife will walk into a shop, try bargaining. If you really get the discount, may have to take action to abolish the store to the agent.
Article Source: http://www.asapbox.com
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