10.13.2010

Four Representatives of the Swatch Group Brands

Fashion Watch News Report: the legendary Shanghai Bund brought together more than a dozen built in the 19th century and early 20th century Western-style characteristics of 4 to 6 layer construction. Peace Hotel first opened its doors in 1908, more than a century later, it is refurbished and then with the world meeting - May 26, the Swatch Art Peace Hotel was officially opened. Four representatives of the Swatch Group brands - Breguet, Blancpain, Omega and Swatch, respectively, each with its own floor in the hotel's flagship store.


Brings together the legendary Bund, Shanghai more than a dozen built in the 19th century and early 20th century Western-style characteristics of 4 to 6 layer construction. Peace Hotel first opened its doors in 1908, soon after opening the landscape to become the most important one of the Bund, and soon became ten foreign field is one of the most important social place, and received several of the history of China and the world influential figure.


More than a century later, it is refurbished and then with the world meeting - May 26, the Swatch Art Peace Hotel, the official opening of its operating philosophy can be described as fantastic: it will feature retail space, integrated with the hotel inviting artists to come to live here and be creative. Four representatives of the Swatch Group brands - Breguet, Blancpain, Omega and Swatch, respectively, each with its own floor in the hotel's flagship store.


The new Breguet boutique area of more than 240 square meters, very contemporary design features inspired by the Paris museum display Breguet Breguet watches treasures each period. Present cylinder-shaped gift shop area, and the ceilings and beams Arts Centre highlighted the sharp edges and corners are highlighted by a navy blue interior shop carved glass decoration, as Josephine Queen's pocket watch engraved Niusuo on the machine-like enamel decorative pattern. Slender golden frame as the product display area and sales area of separation, the design so that people can not help but think of the classic Breguet one of the features: three-dimensional machine carved Niusuo decorated with patterned dial.


In terms of the Blancpain 2010 is Jehan-Jacques Blancpain Villeret roster will be in the professional register as a "watchmaker" since the first 275 years. On this occasion of the second newly opened flagship store in Shanghai, interior decoration inspired by the Vallee de Joux to the bright walls of solid wood and farm-style small window style, reflecting the unique atmosphere of the country of Switzerland. These aspects of design inspiration, but also from the Blancpain Le Brassus Workshops watch finishes and the watchmaker. Here, you can see Blancpain Basel Watch Fair this year, the collective appearance specialty products, including the set of Caruso and three-in-one asked three questions Caruso Blancpain watch, and another magic card transparent Russell watch.






Omega flagship store flagship store lasted a total of all of its design elements, while the internal architecture of the existing art deco style and original elements intact. Ornate carved Art Deco style, the internal pillars are to be beautifully decorated powder; for the protection of historic buildings, in 141 square meters of retail space, including the fixed lighting of any facility, including the ceiling can not be installed. To a specially designed tapered frame profile with all the necessary components and LED micro light wires connected to Omega products showed that the light in a warm and pleasant environment.


By the Swatch Group founder Nicolas G. Hayek single-handedly built the Swatch brand, though not the traditional strengths of the Swiss mechanical watch industry watch, but this is a small plastic electronic form and have saved over the entire senior mechanical industry.


This brand new selection of Swatch boutiques mainly white tone to bring out the Swatch colorful works of art. Current appearance of the middle balcony express a magnificent building will be divided into scattered around the intertwined secret space; spiral staircase to separate the mysterious touch of white and full of attractive floral environment; soft from the plant-like exhibition shiny resin base rises, the Swatch watch exciting products at the flowers blooming, leaves, buds and between rocks.


Article Source: http://www.vogue-element.com

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