10.26.2010

Watch and Horseback

Fashion Watch News Report: Fashion brand watches compared to draw inspiration, and the relationship between Polo and much more practical. In the field of high-end watch brand have spared no effort in this noble sport polo development of special design related products.

In the just-concluded 2011 Paris Fashion Week, Hermès creative director Jean PaulGaultier to his beautiful models one by one the girls put on horse hat, wearing neutral clothing dress came from the Middle Ages became a knight.

In the past days, riding the fashion industry has always been an important source for inspiration. In fact, not only the smell of the clothing brand inspired to capture this element, the field of high-end watch brand are the same as polo spare no effort to develop a specially designed this noble sport related products.

Fashion brand watches compared to draw inspiration, and the relationship between Polo and much more practical. And for them to consider development of other sports to consider the same, only two things: how to watch safely use in sports, as well as build and watch polo matches in this noble campaign appearance.

Jaeger-LeCoultre Reverso: born for the polo

A place where speed and extreme sports are ultimately LeCoultre, Jaeger-LeCoultre watches over the years have developed very sophisticated technology, not only its high-level jewelry inlaid, enamel craft occupy the entire Swiss watch industry pioneer in several extreme sports movement is related to , are regarded as industry leaders. The movement for students Reverso polo series, already integrated into the home itself, as its watches one of the most successful products.

Story takes place in the thirties of last century, was born two thousand years ago the Central Asian steppes in the sport, first from the Arab popular among the aristocrats off, and later became a British polo is not only one of the most representative of the movement the nineteenth century, India has already has 175 local polo club.

At that time the British officers stationed in India who is a polo enthusiast of the sport, but often fierce campaign against the will form in the mirror crashed asking this question. In a fast game, fast hitting club polo energy produced can be a tall horse down to the ground. Many professional polo player, has a variety of facial scars, not to mention the fragile crystal glass produced by the watch mirror.

Jaeger-LeCoultre's Reverso line in this context was born, and watch the watch mirrors the plight of this vulnerable, several Swiss businessman CésardeTrey introduced to the ears. Jaeger-LeCoultre watches when he was a dealer, to expand their business to India. After watching a polo match in the first, CésardeTrey and Friends Reunited as a British officer. The latter in front of him show the wreckage of a luxury watch, and said he heard about the specialized production of high quality Swiss watches, hoping CésardeTrey the court to address this common problem.

When CésardeTrey return to Europe after contact in his mind the most qualified to achieve this vision of the watchmaker - Jacques-David LeCoultre, began in Switzerland LeSentier local LeCoultre Reverso watch factory dedicated to research and development movement. In addition, both of whom also sought the assistance of René-AlfredChauvot engineers, engineers, opinion given yet elegant style while only the design earthquake, to meet the requirements of these officers. In this way, a landmark of creative minds in the Chauvot emerged, the idea is still recorded in the March 4, 1931 on the patent application: a sliding base can watch the body while allowing full watch upside down. Therefore, through 180 degrees of the case can be designed, will be able to protect the dial from the impact.

This unique idea that Jacques-DavidLeCoultre immediately both pleasantly surprised with the CésardeTrey, then the manufacturer to the Geneva case's first case showing the structure Wenger, Wenger has agreed to engage in this moment can turn a mass production of watch making.

The watch can quickly pop an interesting background that the mainstream was still a watch pocket watch, but when at the polo match dig from her watch from time to time to see the time it was a real hassle, but this "strong "have to watch athletes racing against time in the game out of the pocket watch of the dilemma, at a glance you can see the time.

Reverso series now can be said to have become the trump card product family product that at the time and the days after a welcome like the crowd is not just because of its strong and durable, after all, expensive polo far cry from the general public . Its greatest charm is 180 degrees of rotation can completely change the appearance of a watch, the watch has also increased the most direct interest and can be playful. Reverso series since the first product after the birth, so far, this series of products has become increasingly diverse, more and more fully functional.

Piaget Polo: create new classics

Another high-end watch brand has always been good at drawing the Piaget of elements to create a new classic. The Possession jewelry collection in China this year has just celebrated its grand twentieth anniversary of the birth of this series of jewelry in China, market acceptance is very high. Management that Piaget, whether it is fine jewelry, watches, or more features of Switzerland, can not rely solely on the sale of the product itself, the Piaget hopes its products with other brands have more conceptual design lines and rich, with a strong beauty.

Possession Polo series as popular and followed this principle, as the Piaget's the first sports watch, after three decades of development has become a signature product Piaget. Flip and different product family, Polo series case and the watch is always connected to one ear, and the brushed metal surface. They are neither the concept of a broad military campaign time watch or watchs, and different from formal occasions to wear the precious metal watch, not so much difference in function and design, as it is different from the style and taste produced by the barrier.

And a host of other concerns than the brand polo, the Piaget in China steps towards more solid, in September the just-concluded second session of the International Polo Open in Beijing, the Piaget not only as the game's official time, also sponsored the whole Chinese team.

This is also the Piaget and the most preferred combination of polo way. From the eighties of last century, the fourth-generation descendant of the Earl of YvesG.Pi-aget obsession with polo, polo sport brand and the Piaget began to establish close contact. Piaget not only draw inspiration from the polo which launched the Polo series, it also funds the World Cup Polo Tournament held in the same name. Both frequent and cooperation in a variety of polo matches, Palm Beach polo events from the early beginning of cooperation, the Piaget in the polo world fame, the world's most legendary polo star, Piaget has been the leading brand ambassador MarcosHeguy Piaget Piaget Polo team, success in one of the world's most important polo tournament of the British Open Polo.

And compared to historic Reverso series, Polo is only 30 years old is still a young family, in order to attract more people to choose Polo, the banner needs to be inserted in the Piaget more polo arena, such a move for Earl, a very effective and necessary.

Currently, Polo watch was the main Piaget in the Chinese market watches. Last year, the Piaget in the grand release PoloFortyFive watch China to commemorate the 30th anniversary of the birth of the watch.


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