Fashion Watch News: This time the World Cup for Hublot Expressed enough limelight. The first Army football in the luxury watch industry is a junior. Hublot watch belongs in the LVMH group, a few high-end watch brand which is the youngest one: TAG Heuer was founded in 1860, Zenith is smaller than 5 years old, and Hublot in a ship After more than a century before the birth in 1980.
Just watch the World Cup, your eyes will not miss the "HUBLOT" these six letters, and substitutions in the injury time, when it appeared the referee hands raised high in the fourth meeting of the injury when the cards. World Cup in South Africa in 64 games, each game has at least 2 times, up to 8 times the number of placards, even had no interest in luxury watches are also ineviwatch "to be remembered," the brand.
This is the first time FIFA appointed as the official timer watch brand, is also the first time, it designated the official watch manufacturer.
Yes, not surprisingly, before the watch brand and FIFA has never worked, although this is an almost equally hot summer Olympic Games venue.
The first Army football in the luxury watch industry is a junior. Hublot watch belongs in the LVMH group, a few high-end watch brand which is the youngest one: TAG Heuer was founded in 1860, Zenith is smaller than 5 years old, and Hublot in a ship After more than a century before the birth in 1980.
Crocker is the founder Carlo Crocco spent 3 years with the development of a high-level natural black rubber strap with precious material, so that the entire Swiss watch industry saw the fresh stuff - never before that people with a precious metal with a rubber sheet to bring the luxury watch making.
But after a surprise first strike, "it has been lying on the original ideas sleep." The blunt criticism of the performance of any ship from Hublot-CEO Jean - Jean-Claude Biver of the mouth.
The mid-1990s, almost all of them fell in love tab big rubber, natural rubber strap is no longer the exclusive selling Hublot watch, in the creation of the next 20 years, this family business has been stuck brand.
Beaver's arrival changed all that.
In 2004, Beaver took office as Hublot watch of CEO, while the board and holds a minority stake. Swiss watch industry, he is a legend. In 1981, more than 30-year-old Beaver and his friends spent more than 20,000 Swiss francs to buy a platinum watch has been discontinued Blancpain, which is a quartz watch the offensive in the face of defeated the traditional Swiss brands, Beaver adhere to the "From 1735 onwards there has never been platinum quartz treasure watch, there can be no future", stressed the traditional production process to rely on platinum watch treasure back to life. 11 years later, he Po platinum watch to 60 million Swiss francs sold to Swatch Group. Next, the Beaver has spent 10 years to Omega turnover increased by 2 times.
But Hublot did not treasure ship platinum watch watch, or as a long history of Omega. Position for a young brand like it fast, accurate market positioning is very important.
For example, Alexander Wang, the designer only 26 years old 20 years old in 2004 when the introduction of the same name designer brands, today it is extremely popular in the fashion world darling. The performance of such invincible youth after 80 high-end market positioning are inseparable - they are both enthusiastic pursuit of fashion and consumption can not be ignored, but on the other hand, they provide the kind of big luxury too mature, or strange weird design may not be recognized.
The Alexander Wang's clothes have a sense of design and type of real resistance to wear, can be used with a wide range, is to explore the fashion industry in this sea of blue.
As a treasure to save the two Omega watches in platinum and marketing veteran, Beaver, of course understand the truth. He did not intend to ship the watch to talk to those with buildings a hundred years old history of the luxury watches direct competition, but aimed at the 25-year-old to 45-year-old young entrepreneurs.
Luxury watch consumers than in the past, they are younger, more dynamic, more innovative and more like the futuristic design. They may inherit from their parents old watch, but we would like to purchase their own watches. "Hublot watch is usually not the success of these young people have the first piece of luxury watches, but they willing to pay for the 'under a watch'." Beaver on the "Business Weekly" said.
The Beaver for this market out of the response is, re-design. In 2005, the launch of Big Bang Hublot watch Chronograph series. Big Bang means that the Big Bang, who represents the Hublot watch a combination of precious metals and rubber, "the two things like the big bang the universe together." Big Bang kept the original Hublot porthole design watch and "precious metals plus rubber", but also further strengthen the latter "fusion" feature, in case both sides were using Kevlar fibers.
Design and material innovation and integration to the Big Bang as an explosion, like an instant sensation, in addition won the Geneva Competition tab "2005 Best Design" and a series of awards, more importantly, of course, is income. Compared with the previous year, Hublot orders the watch increased by 3 times. The end of 2006, sales of Hublot watch more than 1 billion Swiss francs, 5 times in 2004.
When the buildings began to ship the watch of the rapid increase in sales, Beaver but slow down the action. Only worth something scarce, and scarcity is artificially created. He is extremely careful to limit the supply, if a watch is expected to sell 200, then Hublot to produce only 120. "People are not things that will produce long, it is necessary to keep them hungry."
Fast-growing Hublot watch LVMH Group in 2008 was in the bag, the Beaver to do it to stay CEO. Significant increase in revenue and acquired by LVMH Group, the benefits are, Hublot began to ship money to the watch for large-scale promotional activities.
Omega era, Beaver and his team to Omega watches appear in the "007" series of movies, mostly people looking for a spokesperson Cindy Crawford as the fashion industry celebrities, this emphasis on stylish elegance Omega .
In the Hublot watch, Beaver spotted a sports marketing direction. Sports is full of passion, the pursuit of excellence, and strong performance, and strive to accurately obtain the final success ... ... and these qualities are easy to obtain recognition of young entrepreneurs.
Hublot watch now about 60 a year to participate in the race, covered include yachting, golf, polo, football, basketball, skiing, track and field in 2010, has also become the exclusive official watch F1 racing.
But attracting the most attention, or Hublot watch performance on the football field. In this and the cooperation of FIFA, the Hublot watch to win the World Cup this year and in 2014 two contracts, in addition to being the official timer appear in the game, but also with FIFA to launch the "Classic Fusion Gold 2010 limited edition watch the World Cup ", limited production 100.
This is not a Hublot watch for the first time in football. 2006 World Cup, Hublot watch for the first time the Swiss team as a partner to provide limited edition watch. In 2008, Hublot watch scene in the European Cup. In the same year in August, it became the official timer Manchester United and Old Trafford built a tower 10 meters high time. In 2010, in addition to the official World Cup partner, Hublot watch also designed for the Mexican national team World Cup watch. Two years later, it will also debut the European Cup again.
"Which is no other sport like football so perfectly able to cover such a large audience." Beaver said. In the hundreds of millions of viewers, not only are consumers of luxury goods in the top of the pyramid, there are many currently in the middle of the pyramid of potential consumers, more importantly, the children who love football and will be a luxury watch consumers.
This may be able to Hublot watch with Manchester United last year in Hangzhou's "million dollar shot" to provide a chariwatch interpretation. 4 Manchester United star Paul Scholes, Patrice Elder Vladimir, Rio Ferdinand and Park Ji-Sung took turns shooting, each shot once, Hublot watch Bianxiang Chariwatch Education Fund $ 250,000 charity donation. The final donation to the "HOPE" Charity Education Fund, all funding for education for poor students - perhaps perhaps these students will one day become the buildings in the ship watch customers.
Prior to this, in February 2009, Hublot watch in Shanghai Plaza opened its first store in the Asia Pacific region. Two months after opening, a young Chinese customers in this store only a limited one on the global price of $ 1,000,000 in "Million Dollar" Watch (1 Million Bang) under the order. Beaver told the "Business Weekly", the Chinese market has not given them any indicator, but in a year gained more than a 5 times higher than expected sales.
However, Beaver continues to regret: "In fact the best time to enter China should be 20 years ago, the first concern must be the first Chinese company to bear fruit. I on behalf of Omega in 1993 to China, then I also own watch brand in the Chinese market to do a lot of effort. But Hublot watch only to China in 2009, so now in China, Hublot watch to understand people are still too few. "
Fortunately, there is the World Cup. This time the World Cup Hublot Expressed enough of the limelight. By the way, if you do not know what it looks like, you can see advertised in Maradona, his hand with two Hublot watch - in March when the old world number one has become an ambassador of their contract .
No comments:
Post a Comment